My role - UX/UI Designer
Client - Leading Insight
Key Activities - Secondary research, User interviews, sketching, wireframes, prototyping
Duration - 4 week sprint
Summary
In a four week sprint, I collaborated with Leading Insight to improve access to professional development for public servants. Through user research, we identified key challenges experience when advancing their careers: limited time, budget constraints, and a need for trusted learning resources. We designed and prototyped (medium & high fidelity) an on-demand learning platform offering flexible, modular courses that highlights the professionals delivering the material. This solution concept empowers public servants to pursue career goals through focused, cost-effective professional development.
THE PROBLEM
To expand their core business and leverage their existing learning and development materials
Leading Insight is a consultancy that provides support to public sector organisations in Australia. They provide advisory, such as reviews of organisations and functions, development of strategies and learning and development which is a business-to-business model. They now want to expand their learning and development and offer productised versions direct to consumers through on demand training packages aimed at junior to mid level public servants looking to upskill.
RESEARCH OBJECTIVE
Understanding how public servants advance their careers or upskill
The research aims to understand the behaviours and pain points of public servants when they are looking to advance their career through courses.
The research involved Leading Insight's target demographics;
Professionals in primarily the Public Sector
Who work in a junior-mid level role
Who seek to advance in their career
8
10
6
Competitors analysed
FINDINGS
Public servants regularly use On Demand Learning platforms
Public servants actively engage in upskilling through various channels, regularly utilizing On-Demand Learning platforms for both mandatory and independent external training. There's a clear preference for shorter courses, typically lasting from half a day to a week, and their overall experience with online training has been positive. A common procedural aspect of their upskilling journey involves seeking manager approval for work-funded external courses.
60%
50%
80%
Use online learning
INSIGHTS
The main factors that people take into consideration when choosing a course
Public servants pursue up-skilling primarily for career advancement, prioritising courses that are both trustworthy and credible, and that offer the flexibility needed to fit their diverse learning styles, busy schedules, and budget considerations.
COST
QUALITY & CREDIBILITY
CAREER ADVANCEMENTS
ACCESSIBILITY & FLEXIBILITY
MVP
Outlining the opportunities and specific to the B2C market
This MVP focuses on delivering an accessible and trustworthy learning experience. Users will benefit from offline access, content downloads, and compatibility across all devices and via plug-ins, ensuring learning is always available. Trust and credibility will be established through prominent testimonials, endorsements from industry professionals, and a significant investment in overall design. The platform prioritizes flexibility and simplicity, allowing users to learn at their own pace and time through easy-to-use course interfaces. Finally, customization is key, with features enabling users to tailor their personal study plan to individual needs, supported by a questionnaire that recommends courses specifically suited to their profile.
MVP
A unique approach to empower public servants
The MVP would collectively showcase key user experiences: an intuitive drag-and-drop course customisation interface for tailored learning paths; a "try-before-you-buy" preview page offering limited course access; prominent instructor profiles highlighting their expertise to build trust; and a "My Study Plan" dashboard with visual progress tracking to demonstrate how personalised learning aligns with user goals.
Efficiently showcase instructors’ credibility and expertise
"Try-before-you-buy" experience
OUTCOME
Public servants can build their own courses specific to their needs
Our MVP provides a unique solution for public servants aiming to advance their careers. We've gained a deep understanding of our target audience and their learning behaviors, enabling us to deliver a modular approach to learning. This allows public servants to drag-and-drop elements and customize courses specifically to their individual needs and career goals, offering a level of personalization currently unmatched in the market.
REFLECTION
The research highlighted the importance of understanding the target audience's needs and pain points. By doing so, we were able to design a solution that addresses their specific challenges. The modular approach to course provision, for instance, allows public servants to pick and choose topics that align with their goals, accommodating their limited time and budget.
This project underscored the significance of research in aligning business goals with user needs. By conducting thorough research, we were able to identify key challenges and design a solution that meets the target audience's requirements. This approach not only ensures that the solution is effective but also increases the likelihood of adoption and revenue growth. As a UX designer, it's essential to prioritise research to create solutions that truly meet user needs and drive business success.
TESTIMONIAL
Matthew Mulrine
Managing Director, Leading Insight Group
Trinski played a key role in collaborating with team members throughout the design process, from synthesis and customer journey mapping to creating user flows. His significant contributions to wire framing during the ideation phase were crucial to the project's success.
